I have been swamped in research this week. All the browser tabs have been open. I mean, all of them. When I write blogs for clients, I’m normally writing about subjects I’m not familiar with. So to be sh** hot, I go deep into the topic. Even if the blog I write doesn’t. Because most of the time, it doesn’t need to.
For example, this week, I have been blogging about divorce.
I know nothing about divorce. My parents are still married. I’m married. The majority of my friends are married. Why would I know anything about divorce apart from what the telly has taught me?
I can tell you now, the telly taught me nothing.
Divorce is a complicated process. There are lots of factors that can change depending on the circumstances. There’s a lot of paperwork, procedures and jargon. I already know that I can’t be bothered to get divorced – it feels like too much of an inconvenience.
But, joking aside. People who are looking for divorce advice and information will be people like me. People who know nothing about what is involved and are looking for help. Unlike me, they are actually going through a life-changing decision and will have all the emotion that comes with that.
I can only imagine the stress, anxiety and heartache people are going through when they type into Google ‘how do I get divorced?’
So why is it, when I began researching this topic, did I find reams and reams of dry, bland, jargon-filled text that did nothing to reassure people? Not only were a lot of the articles I read far too long, over-complicated and hard to decipher, they were also really dull. It really isn’t helpful.
Now, I get that a divorce lawyer isn’t going to sex up divorce. But if you are writing about a complicated subject that needs explaining carefully, you can make it easier to read.
There are a few different ways to help your reader when you are writing.
Why not try some of these?
- Remember who you are writing for. You are not writing for your peers. They know about the subject. You are explaining things to people who want and need to understand something quickly and easily.
- Don’t use jargon. Complicated words and specialist terminology might make you sound clever, but it will just switch people off. Strip it back. Keep it simple. Stick to the basics.
- Don’t go off a tangent. Some processes are incredibly complex, and there are various options to choose from depending on circumstances. Choose one possibility and follow their path. You can write about another approach elsewhere. This is where knowing who you are writing for becomes essential.
- Bullet point are so helpful. This automatically means you won’t write too much. It also helps people find the things they are looking for. If you can summarise a paragraph into 3-5 bullet points, do it. You are helping your reader.
- Talk to your reader. Use the word you and make them feel included. They have come to you to learn something. Make them feel welcome. A personalised piece of writing is much more engaging than just stating endless facts.
Whenever you are writing, you can’t make assumptions about your reader’s level of knowledge. You are an expert in your field. They are more than likely not. Don’t be afraid to go back to basics and break things down.
Keep it Simple
People are reading on their phones after a long day, and they don’t want the challenge. They’ll choose to go elsewhere if your writing is anything less than helpful. Guide them through your writing, and show them the key elements they need. It will build trust, and they are more likely to come back to you when they need more help.
I’m Becky, and I’m a content writer. I help small businesses plan, create and post great content that gets them noticed. For more helpful writing tips, come and follow me on Instagram and don’t forget to say hello!
Or if you want to talk about me helping you with your contact, fill in the form on the contact page and I will get back to you.