I work as a copywriter and I don’t think many people actually understand what my job entails. So, I thought I would explain how I can help you and your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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* Copywriters have an excellent knowledge of the English Language. They can spot a grammatical error almost instantly. Their vocabulary use is far-reaching, but they will probably choose to opt for more simple word choices.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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* They undertake high levels of research, learning about the subjects they are writing about. They also research their clients and their client’s business in order to fully understand what makes them tick.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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* They produce a variety of content. This may be website copy, blog posts and articles. But it may also include social media content, sales presentations, and white papers. They are a multifaceted bunch.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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* They have the ability to craft content that reaches out to a variety of different people. They can be informal and approachable or business savvy and slick. Tone of voice is extremely important to them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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*They have a strong urge to help people. Most copywriters see their job as helping others rather than just writing for others. They fully invest in the client they are working for.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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*They work quickly and efficiently whilst drinking copious amounts of tea. And, in my case, this all fits nicely between school runs.⠀⠀⠀⠀⠀

Why do you need a copywriter?⠀⠀⠀

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Maybe your website hasn’t been updated for a while or you need to get a grip of your blog. Perhaps you never have time to post on Instagram or you want to develop a content marketing strategy? There are plenty of copywriters out there to choose from. My recommendation is to speak to some. Find out what they are about. Read some examples of their work. Get a sense of whether their style fits yours. Maybe even drop me a line to see if I can help.⠀⠀⠀

Photo by Aaron Burden on Unsplash⠀⠀⠀⠀⠀⠀