I know, I know. Blogging is a pain. It’s time-consuming, it’s not what you went into business for, and all the important topics seem to have been covered.
But, for a business to grow and stay visible, posting regular blog posts is a cost-effective way of marketing your business.
You need to keep your website fresh and updated. This is what search engines like. According to some SEO specialists, you are supposed to change a paragraph or two on your website every month. We know that’s not going to happen. So write a blog post. Then add another one. Keep doing that. The search engines will thank you.
Do you trust people when you buy from them? Do you search out reviews and recommendations? Of course you do. Writing a blog can help establish you as an expert in your field. We all flick through Instagram stories, and they are essentially mini vlogs. People establishing themselves as experts in their chosen fields. Write your knowledge down. Share it with your audience. Let them see that you know what you are talking about.
You have spent time (and probably quite a bit of money) on your brand. Your brand is your businesses personality. It is what your customers and clients will buy into. Use your personality to woo those potential customers. Entice them with your witty repertoire and thoughtful musings. If they like one blog post, they will come back for more.
I think this final point is my favourite reason. Write one blog post, and it will continue giving way into the future. Re-purpose that bad boy for your social media. Share the whole post. Cut it down and offer little snippets. Re-use down the line knowing that not everyone has read the blog or seen previous posts. One blog equals a lot less work later on.
I write blogs for businesses. I re-purpose blog posts for social media. And, I offer planning sessions where we can discuss a strategy going forward for your digital content. If you aren’t blogging regularly, perhaps it is time to get some help and put yourself out there for all to read. Get in touch.